The Only Client Experience

The only client experience you can offer clients is the one you have today.  Yesterday’s experience is a memory, and tomorrow is a promise.

Delivering iteratively, baby step improvements to your client’s experience, makes the experience better today, tomorrow’s promise more believable, and memories of things improving.

Promising a moonshot keeps the only experience your client’s have exactly the same; and if it was a good one, you wouldn’t need a moonshot.

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