This is a real piece of mail from a real dental insurance company. I blacked out the PII and company name, and added the highlighting.
I understand how this can happen.
I’m sure they started with the Short-Term disability benefits template and then spent all their time getting the dental benefit information to print correctly.
It wasn’t until it was too late that they actually paid attention to the address page. That’s when they discovered that the address page is hard coded to say SHORT – TERM DISABILITY BENEFITS.
Tech, product and legal got together and decided that “Please disregard” was the best that they could do.
Please disregard – Integration came too late in the project.
Please disregard – Our software isn’t flexible and our deadlines are tight.
Please disregard – This was the best we could do.
Explanations: Management doesn’t care about quality.
