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The Other 94%, Why Getting Better At Your Craft Isn’t Economical

I saw an ad on LinkedIn with the hook “Frustrated by getting 200% better at your craft and only getting a 6% raise?”  The ad seemed to be selling grievances, and a course on becoming a freelance developer.

What the ad wasn’t doing was disagreeing with the idea that getting 200% better at your primary skill doesn’t make you more valuable or productive.  A 6% raise for improving 200% implies that 94% of your job isn’t your primary skill.  Or that your employer can’t use the marginal value of you getting better.  Becoming a better programmer, by itself, isn’t very valuable to whomever pays your salary.

The ad was trying to do a sleight of hand: Improve your pay by becoming a freelance developer!  By learning skills that don’t improve your craft!  Being a successful freelancer means learning business, marketing, and sales skills.  The same skills the ad starts off by bashing.

If someone is paying you to be a developer, chances are that becoming a better developer will have diminishing returns.

You can be angry, or you can learn about the other 94% of what makes a developer valuable.

Learn your industry, your company’s business model, and business strategy.  Learn how to be a better teammate, to lead, to inspire, and help others to grow.

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