The Other 94%, Why Getting Better At Your Craft Isn’t Economical

I saw an ad on LinkedIn with the hook “Frustrated by getting 200% better at your craft and only getting a 6% raise?”  The ad seemed to be selling grievances, and a course on becoming a freelance developer.

What the ad wasn’t doing was disagreeing with the idea that getting 200% better at your primary skill doesn’t make you more valuable or productive.  A 6% raise for improving 200% implies that 94% of your job isn’t your primary skill.  Or that your employer can’t use the marginal value of you getting better.  Becoming a better programmer, by itself, isn’t very valuable to whomever pays your salary.

The ad was trying to do a sleight of hand: Improve your pay by becoming a freelance developer!  By learning skills that don’t improve your craft!  Being a successful freelancer means learning business, marketing, and sales skills.  The same skills the ad starts off by bashing.

If someone is paying you to be a developer, chances are that becoming a better developer will have diminishing returns.

You can be angry, or you can learn about the other 94% of what makes a developer valuable.

Learn your industry, your company’s business model, and business strategy.  Learn how to be a better teammate, to lead, to inspire, and help others to grow.

How Understanding Business Strategy Helps Developers Prioritize Projects

Understanding your company’s business strategy will help you battle analysis paralysis to find the right projects for your org.

In my latest article at leaddev.com you will learn about the three types of business strategies, how to learn which one your company is pursuing, and how to apply them to your work to ensure that all of your projects add value.

Would you like to hear more about understanding business concepts and metrics for developers? I think this is an important and under represented topic; I'd love to hear your feedback!

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