Moonshots vs Baby Steps at A Scaleup

You’re A Scaleup!  What’s a Scaleup?

You become a Scaleup when your SaaS’s service offering becomes compelling and you start attracting exponentially more clients.

All at once you have a lot more clients, clients with a lot more data.

Solutions that support 1,000 clients buckle as you pass 5,000.  Suddenly, 25,000 clients is only months away.

Services that support hundreds of thousands of transactions a day fall hopelessly behind as you onboard clients with millions of transactions.

You finally know what customers want.  You quickly find the edges of your system.  Money is rolling in from customers and VCs.  You can throw money at the problems to literally buy time to find a solution.

But you’re faced with a looming question – moonshots or baby steps.

Moonshots Are About You, Baby Steps Are About Your Clients

It’s not about you or your SaaS, it’s about your client’s outcomes.

Moonshots are appealing because they take you directly to where you need to be.  Your system needs to scale 10x today and 100x next year; why not go straight for 100x?

Baby steps feel like aiming low because the impact on you is small.  But it’s not about you!  Think about the impact on your clients.

From a technology perspective, sending emails 1% faster is ::yawn::

But for your clients, faster emails means more engagement, which means more sales.

Would your clients rather have more sales this week, compounding every week for the next year, or flat sales for a year while you build a moonshot?

Clients who churn, or go out of business, won’t get value from the moonshot.  Even if you deliver greater value eventually, your clients are better off getting some value now.

Are you delivering value to your SaaS or your clients?

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