When you are in Scaleup mode, picking a goal to iterate on should be straightforward.
In Scaleup mode, picking an iterative goal should be straightforward.
What can’t you deliver?
Are you attracting larger clients and discovering your software can’t handle their size?
Do you have a swarm of small clients overwhelming the backend?
Does throwing money at your problems keep the software running smoothly, but unprofitably?
Your goal should be a single, short, aspirational sentence.
If you get stuck, try the “We should be able to ___” template:
We should be able to support clients of any size!
We should be able to support any number of clients!
We should be able to support clients profitably!
You don’t need to have any idea how to achieve your goal, your goal might not even be achievable.
The important thing is that you can clearly state your goal and explain it to others.