In episode 19 of Never Rewrite, Isaac Askew and I give a name to a strategy we employed in a previous project. The Beachhead Strategy helped us dramatically improve the experience for 90% of our customers, without the constraints of TheeSeeShipping or cost and delay of a full rewrite. The Beachhead Strategy is a hybrid approach where a specific subset of functionality is rewritten in pursuit of a specific improvement.
It’s not a general solution strategy, but when it fits, the results can be amazing.
Listen to it at NeverRewrite, Spotify, Apple Podcasts, or Amazon Music and let us know if you have feedback or partial rewriting strategies of your own.



