“New” is a temporary adjective; one that will disappear when the original disappears.
This is especially true when applied to software.
The “New UI” becomes just the UI.
The “New Reports” become the reports.
Any “New Experience” will fade into the experience.
Your current customers won’t remember “new”. Customers that join after the release will never know about “new” because they never experienced the “old”.
The only ones who know, or care, about “new”, or “old” are the people who built and maintain the code.
“New” versions of existing services aren’t new, they’re the same service, with the same limitations. Truly new experiences have new names that speak to customer value.
If you are talking about “New Service”, you’re not talking to the customer, you’re talking to yourself. New is temporary, take the time to figure out what you’re really building before it becomes just the current version of what you had before.
